Arquivo do mês: junho 2012

#48 – Assume formlessness “By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing … Continue lendo →

#47 – Do not go past the mark you aimed for; in victory, learn when to stop “The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past … Continue lendo →

#46 – Never appear too perfect “Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. It is smart to occasionally display defects, and admit to harmless vices, in … Continue lendo →

#45 – Preach the need for change, but never reform too much at once “Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic and will … Continue lendo →

#44 – Disarm and infuriate with the mirror effect “The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror … Continue lendo →

#43 – Work on the hearts and minds of others “Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move into your direction. A person you have seduced becomes your loyal pawn. … Continue lendo →

#42 – Strike the shepherd and the sheep will scatter “Trouble can often be traced to a single strong individual — the stirrer, the arrogant underling, the poisoner of goodwill. If you allow such people room to operate, others will … Continue lendo →

#41 – Avoid stepping into a great man’s shoes “What happens first always appears better and more original than what comes after. If you succeed a great man or have  a famous parent, you will have to accomplish double their … Continue lendo →

#40 – Despise the free lunch “What is offered for free is dangerous — it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, … Continue lendo →

#39 – Stir up waters to catch fish “Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry by staying calm yourself, you gain a decided advantage. Put your … Continue lendo →

#38 – Think as you like but behave like others “If you make a show of going against the times, flaunting your unconventional ideas and unorthodox way, people will think that you only want attention and that you look down … Continue lendo →

#37 – Create compelling spectacles “Striking imagery and grand symbolic gestures create the aura of power — everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and raiding symbols that heighten your presence. Dazzled by … Continue lendo →

#36 – Disdain things you cannot have: ignoring them is the best revenge “By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake … Continue lendo →

#35 – Master the art of timing “Never seem to be in a hurry — hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. … Continue lendo →